With the scope of work of an intergated marketing campaign, we have succeeded in conveying the message of "Breathing with Panasonic" for our indoor air solution range with impressive results.

The brand MV - our campaign key asset gained more than 9M views:

OUR RESULT

#18 Youtube trending for the song

Nearly 6.8 million song views

50 celebrities, influencers, hot pages, song sharing groups

Reach more than 310,000 interactions across platforms

More than 12,000 reads of articles

12 weeks of running ads on 250 screens at buildings in Hanoi, Ho Chi Minh City