With the scope of work of an intergated marketing campaign, we have succeeded in conveying the message of "Gió mát nhà sang - Hợp mọi không gian" (Natural wind for luxury house, suitable for all living spaces) for Panasonic ceiling fan with impressive results.
Our campaign key asset is the 3 regions video series that achieved more than 3M views in all channels after 2 months.
After the end of the campaign lasting from September to the end of December 15, 2020, the brand received positive results:
* More than 8,000,000 approaches to target customers living in Hanoi and Ho Chi Minh City. Ho Chi Minh City and especially people living in the Southwest region on Digital channels, Elevator Ads, Newspapers, Taxis, Radio...
* The 3 regions video series received 3M views in Facebook and Youtube.
* Interact with more than 150,000 target customers on Facebook channels, celebrities, influencers on social networks.
* Collected information from 412 people wishing to buy ceiling fans.