THE BRIEF

Build a digital plan to enhance brand awareness among Gen Z audience.

Enhance Brand TOM & Brand Love via multi-channel media activities (Facebook & Instagram).

Introduce 4 brand mascots (Banh Beo, Ngoc Nghech, Sanh Soi, Bung Bu).

Real-time ads on the occasion of new school year.

THE SOLUTION

Timelines: March – October 2019

With the key message “U22Gogi – Thích gì cứ nướng”, we have defined the best way to approach Genzers by Sitcom series on Facebook, Webtoon series, Instant Game, Canvas & always on post on Facebook & Instagram.

Ear - catching music videos with easy dance moves and memorable melody for TA to remember the message ”Back to school with Gogi”.

Link: https://www.facebook.com/GoGiHouse.QuanThitNuongHanQuoc/posts/2198910996814378

Link: https://www.facebook.com/GoGiHouse.QuanThitNuongHanQuoc/posts/2206810246024453

Link: https://www.facebook.com/GoGiHouse.QuanThitNuongHanQuoc/videos/2562236710510601/