THE BRIEF

Recruit students to the Exhibition for study abroad during Covid-19 Period

THE INSIGHT

Covid-19 increases time spending online of students, but it does not affect students' desire to study abroad (they must prepare 6 months - 1 year in advance)

THE SOLUTION

Build a virtual platform with chat and call function for student to connect with any school they want. Focus on Facebook, GDN, SEM, KOL to recruit lead for event. Result: 800 students register to the virtual fair.